In a significant expansion move, Ambuja Cement, part of the Adani Group, has announced the acquisition of Penna Cement Industries Ltd (PCIL) for a staggering ₹10,422 crore. This deal marks a major push into the southern market, enhancing Ambuja Cement’s presence and capacity in this key region.

Acquisition Details:

• Expansion of Capacity: The acquisition adds 14 million tonnes per annum (MTPA) to Ambuja Cement’s capacity, taking the total to 89 MTPA.

• Strategic Market Presence: With this acquisition, Ambuja Cement bolsters its market presence in South India, a region with significant growth potential for the cement industry.

• Financial Aspects: The deal is fully funded through internal accruals, showcasing Ambuja Cement’s strong financial position and commitment to growth.

Impact on the Cement Industry:

• Increased Market Share: The acquisition is expected to improve Ambuja Cement’s market share pan-India by 2%, taking it to 14%.

• Long-term Goals: Ambuja Cement aims for a 20% pan-India share in the cement market by 2028, and this acquisition is a step towards that goal.

• Enhanced Logistics: The deal includes bulk cement terminals (BCTs) that will provide access to the eastern and southern parts of peninsular India and entry to Sri Lanka via the sea route.

• Limestone Reserves: PCIL’s strategic location and abundant limestone reserves present an opportunity for Ambuja Cement to increase its production capacity.

The acquisition of Penna Cement by Ambuja Cement is a clear indication of the Adani Group’s aggressive expansion strategy in the cement sector. With this move, Ambuja Cement is poised to become a pan-India leader in the cement industry, with a strong foothold in the competitive South Indian market.

This acquisition is a testament to Ambuja Cement’s strategic vision and its ability to execute large-scale transactions effectively. It also reflects the company’s confidence in the growth prospects of the Indian cement industry and its commitment to meeting the increasing demand for infrastructure development across the country.